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We always want you to be completely happy with your purchase, that is why we only offer to you something we would happily purchase ourselves.

Our aim is to supply innovative and practical products at affordable prices. Most of the range of clothing offered has been tried and tested by us and our daughters and has proved to stand the test of time and our washing machines!

We are dedicated to providing our customers with an excellent service. We are only human however and we may make the occasional error. Should this be the case then let us know immediately so we may have the chance to put it right.

We appreciate any feedback about our products or any aspects of our service, so please email us your comments to Good or bad! We invite you to read comments we have received so far by clicking on 'testimonials' at the bottom of the page.

Unlike other companies we do not 'hide' our postal costs in our prices. We will always try our utmost to keep postage and packaging costs to an absolute minimum.

We fully understand parents concerns about children's safety and therefore we treat all personal infomation with the utmost respect. The data entered on your order form may be stored and used for customer care and order processing. With your permission, we may contact you from time to time with information regarding new products, special offers, events etc. Please let us know if you do not wish to receive such mailings from us by emailing us at We do not pass on your details to third parties, ever!